Are you a Christian blogger who wants to earn income from your blog? Believe it or not, Black Friday, Cyber Monday, and the holiday season are the perfect time to earn income from your website. Here are 3 ways to earn income on Black Friday and Cyber Monday as a Christian blogger.
Why Focus on Black Friday and Cyber Monday as a Christian Blogger?
The first few years I was blogging, I did absolutely nothing for Black Friday or Cyber Monday. I wondered,
What does people standing in line at 3:00 AM for a TV set have to do with me and my blog?
But I quickly realized that by ignoring these huge shopping days, I was missing out on a real opportunity.
Many businesses see a greater return during fourth quarter (October – December) than they do the rest of the year combined.
With the advance of online sales, Cyber Monday has become the equivalent of Black Friday in terms of online purchases.
Your readers ARE going to be shopping on Black Friday and Cyber Monday, whether you offer them opportunities to purchase from you or not.
With a few strategic marketing plans (which I’ll help you start with this post, and develop further in my guide book How to Earn Income as a Christian Blogger on Black Friday & Cyber Monday), you can capitalize on purchases your readers are already making while bringing in income for yourself and your family.
Can You Make Money from Marketing on Black Friday & Cyber Monday as a Christian Blogger?
Recently in a Christian bloggers’ Facebook group, someone asked if it’s really possible to earn income from the holiday season as a Christian blogger. I shared that my December, 2017 Amazon affiliate payment was $2,372. I have other affiliate programs I used that month as well, bringing my total affiliate income for the month to well over $3,000.
Yes, it’s definitely possible to earn income as a Christian blogger during the holiday season.
Remember that each audience and blogger are unique. Below are a few ideas to help you get started. In my new guidebook plus workbook, How to Earn Income as a Christian Blogger on Black Friday and Cyber Monday, I outline a 9 step strategy that walks you through exactly what to do during the holiday season for the highest revenue.
As you implement the strategies I show you, earning income during the holiday season will be realistic – and exciting!
3 Ways to Earn Income on Black Friday and Cyber Monday
Here are 3 ways to earn income on Black Friday and Cyber Monday as a Christian blogger. Be sure to check out the full guidebook + workbook for even more specific advice.
1. Find Products Your Audience Will Love
Create a list of 20-30 items your readers will love.
As a Christian blogger, finding products you love and feel good about promoting is often the biggest challenge. Before you worry about promotion, allow yourself to have fun and brainstorm during this step.

An important step to earning Black Friday and Cyber Monday income is finding products your readers will love.
What products do you love and use on a regular basis? If you are like most bloggers, your target audience is probably similar to you.
In order to generate a list of products, ask yourself:
- What have I purchased in the last 30 days?
- What have I browsed for online recently? What’s in my Amazon shopping cart right now or on my wish list?
- If someone gave me $10,000 and said I had to spend it all in the next month, what would I buy?
- What is a big ticket item I’ve been researching in the last 6 months?
- What products would I share with my readers, even if there was no income involved, simply because I love them so much?
Generating a list of items you personally love is a great first step, but don’t stop there.
The next step is to consider topic areas that are product-specific where you can grow your blog.
I’m going to be super-blunt here. If you want to earn income from your Christian blog, you cannot just link to devotion books at the end of your posts. This does not mean you have to go way off the deep end away from your blog’s focus.
However, you can veer to the side a bit from your niche and still keep your readers’ attention.
Let me give you some examples from my website. I write at The Holy Mess about Faith, Family, and Fitness.
A couple years ago, when a friend gifted me with an Instant Pot, I had ZERO interest in writing about it. I didn’t even get the darn thing out of the box for a month because it intimated me. But after I used it, I was pretty excited about how fast it was to get a yummy, healthy dinners on the table.
One weekend I decided to bang out a quick series about getting started with your Instant Pot. That quickly written series is one of the biggest drivers of income for my site due to Amazon sales. Obviously, this topic is easy to market for the Instant Pot itself, accessories, cookbooks, and more.
Another area on my website that has grown steadily is Bible journaling. When I was first introduced to Bible journaling, I didn’t think it was for me. (I’m not the DIY or crafty sort.) But as I continued to learn about the popularity and faith-nurturing possibilities, I wrote a short introduction to Bible journaling post. That one post has developed into a large Facebook group, speaking at online conferences, and so much more. Today I have a VA (virtual assistant), Jade, who handles the Bible journaling aspects of my site. I am able to pay her from to the income that Bible journaling content brings. Bible journaling naturally includes products that are easy to link to such as Bibles, pens, digital products, books, and more.
Spend some time brainstorming topics of these types that will be a nice fit into your website. Pray for direction into areas where God wants you to grow and challenge yourself as a writer.
Here are some blogging topic areas to consider:
- Hobbies and interests. Do you garden, craft, knit, or some other hobby? While not all of your readers will be into your hobby, some will be and you will also draw in new readers if you delve into this topic on your website.
- Family interests. Perhaps you are into saving money on groceries, you have special needs children, or you know how to shop for educational toys for your kids.
- Ministry areas. Could you write about running a successful VBS, leading a group mission trip, or setting up a women’s ministry event at your church? These topics lend themselves to being super-practical (which readers love) and are easily monetized.
- Other bloggers. Have you figured out a way to have success with one aspect of your blogging? Other bloggers are forever looking for guidance.
- Your career. Do you have skills from your work or past career that could be helpful to readers?
Don’t be afraid to step out of your comfort zone a bit.
2. Create a Gift Guide Blog Post.
A gift guide is a blog post that lists 10-15 products that would make a great gift for a specific person, niche, or topic.
Gift guides can be complex magazine-like creations, but honestly this isn’t necessary. Think about both your audience’s needs and those for whom your audience will be buying, and you’ll be able to create a meaningful gift guide that your readers will enjoy – and will be profitable for you.
Gift guide possibilities are endless and I encourage you to think outside the box for the type of gift guide you will create. Here are just a few gift guide ideas to get your creative juices flowing:
- Gift Guide for Bible Journaling
- Gift Guide for Book Lovers
- Gift Guide for the Instant Pot Lover
- Gift Guide for Coffee Lovers
- Gift guide for the Man in Your Life
- Gift to Promote Attachment and Bonding
- Meaningful Gifts that Grandparents Will Love
Ten – 20 items is a good goal to aim for with your gift guides.
List the product, your affiliate link, and if possible a photo. Including a short description will make your readers more likely to click over and check it out.
I use a program called Easy Product Display to show photos of items on my website. There is a monthly fee for this service but it’s minimal and has been well worth it. (Easy Product Display is $6 a month at the time of this writing). Check out Easy Product Display here.
Don’t forget about including your own or other blogger’s digital items in your gift guides when they fit appropriately.
Also, remind your readers to use Ebates or Ibotta if those are programs you promote.
I recommend you publish your gift guide about a month before Black Friday to give it time to gain traffic. Then, re-share the link via email and social media in the days leading up to Black Friday and Cyber Monday. Gift guides do quite well on Pinterest, too.
3. Post Products and Deals on Social Media on Black Friday and Cyber Monday.
I recommend sharing product deals with readers on social media (such as Facebook) during the big shopping days of Black Friday and Cyber Monday.
How much should you post on Facebook or other social media on big sales days?
Aim to share 3-5 items on each big day, with targeting items that really appeal to your readers. Look for deals on items in your niche, especially at large retailers like Amazon, Walmart, and Target. (Use your affiliate links to share each item – mostly Amazon, but you can use Skim Links as an easy way to share items from Walmart and Target.)
Watch for sale items on websites and post those that most match your audience. You can use a website such as https://camelcamelcamel.com/ to compare prices and see if the current sale price is really a great deal.
Re-share a link to your gift guides, top 10 posts, or product reviews, sharing at least once on social media for any blog posts of these types that you have throughout the weekend.
For any deals or coupon codes you know ahead of time, schedule social media posts in advance so you don’t have to worry about it on the big days.
For a compete guide, including day-by-day schedule of posting ideas, check out our new guidebook, How to Earn Income as a Christian Blogger on Black Friday and Cyber Monday.
This holiday season, focus on the most important message of the holidays – the good news of the birth of Jesus your Savior.
At the same time, by using these 3 ways to earn income on Black Friday and Cyber Monday, you will help your readers with their holiday shopping while earning income for yourself and your family.
Did you love the ideas shared in this post? Don’t stop there! In our new guide book + free bonus printable workbook, How to Earn Income as a Christian Blogger on Black Friday and Cyber Monday, I walk you step by step through 9 strategies to use to maximize your income this year.
You will more than earn back what you spend on this guidebook, simply by using just a few of the suggested strategies.
How to Earn Income as a Christian Blogger on Black Friday and Cyber Monday
How to Earn Income as Christian Blogger on Black Friday & Cyber Monday
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