How to Get People to Read Your New Blog

In our busy, information-packed world, the truth is that you need to sell it. Even if you aren’t selling anything on your website, you are selling the fact that readers should take their valuable time to read your words. Explain the value and also draw us in so we want to to read more.

Make sure people can find your blog. Don’t be shy about sharing your blog with the world, and share often. The world is a fast scroll of information. To get your blog out there, you can’t just share once. Share a variety of places and plan to share the same blog posts more than once. While you don’t want to seem spammy, because of social media algorithms, there’s nothing wrong with sharing more than once.

I understand that you don’t want to come across as annoying but if you believe in what you are writing (which you certainly should – otherwise why write it?), you are not being annoying but rather, meeting a need. Remember, no one else will ever care about your blog as much as you do.

Sharing on social media can get a bit overwhelming so there are tools created to make this easier. Programs like Buffer allow you to schedule social media posts to be published on a scheduled basis. I use both Board Booster and Tailwind to post to Pinterest for me. (By the way, Pinterest continues to be one of my biggest traffic sources. If you aren’t using Pinterest, you are missing out!)

Here are other tips for how to get readers to come to your new blog:

Advertise your blog. Tell everyone you encounter about your blog and invite them to visit. Place links in your social media content, emails, newsletters and anywhere else that’s appropriate. You can pay for advertising, too. Facebook allows you to boost a post for as little as $5.
Use social media. There’s just no question that Facebook, Pinterest, Instagram, You Tube, and Stumble Upon are the friend of bloggers. Don’t try to use them all at first. Choose one or two as your focus, then once you have those mastered you can add more accounts later. You’ll have far more success by being great at one type of social media, then dabbling in them all with limited success.
Make it SEO (Search Engine Optimization) friendly. Users can’t visit your blog if they can’t find you so making your site SEO friendly is a must. Include keywords relating to your niche in all of your content, including your About Page and in your domain name if possible.
Use catchy, engaging headlines and images in your posts. You need to capture the reader’s attention right from the start or they won’t stick around so your headlines carry a lot of weight.
Create interesting posts that offers readers something of value. How to, number lists and instructional posts are very popular blog posts.
Encourage your current viewers to share your content. The best way to do this is by creating interesting content that offers something of value and then by making it easy for users to share with others. Include share buttons at the top and bottom of every post.
Be consistent with your posting. If your followers expect to see new content on Mondays, Wednesdays and Fridays, don’t disappoint them or they just may look for someone else to follow who is consistent. Blogging consistently is much more important than attempting to blog too often and getting overwhelmed. I recommend starting with 1-2 posts per week, and you can always increase if you feel able.
Create an email list. Your readers become your go-to people who are happy to read your information. Email your subscribers once or twice a week and let them know the new blog posts you’ve written.
Partner with other bloggers. There are many wonderful Facebook groups where you can partner with other bloggers and agree to share each other’s content. This especially works when you find writers who are in the same niche as you. This can be time consuming but it’s a great way to get new readers, especially in the beginning.